Why Eurotactics?
Europe is changing…
Between 2004 and 2007 the European Union welcomed twelve new members – known as “New Europe” – to form the world’s largest economic and political entity. From the Baltic States, through Central Europe to the Mediterranean and Black Seas the EU’s boundaries have been extended Eastwards, now including the countries of Estonia, Latvia, Lithuania, Poland, Czech Republic, Slovakia, Hungary, Slovenia, Malta, Cyprus Romania and Bulgaria.
This Enlargement opens huge business opportunities as over 100 million additional consumers now have the same rights and expectations as citizens in any part of the EU, bringing the European Single Market to over 500 million people.
The new members have also become eligible for EU Structural Funds to regenerate their economies and rebuild infrastructure and environment to attain compliance with EU regulations.
Slovenia and Slovakia have already adopted the euro and most of the other new Member States will join the Eurozone in the next few years, enabling them to trade with no exchange rate risk and participate in the financial management of the European Central Bank.
By 2015 most of the former planned economy countries will be fully fledged members of the largest free market zone on earth.
The Enlargement process is set to continue with new accession countries. Croatia, Macedonia and Turkey all have candidate country status and are likely to be followed by other Western Balkan states and at least some of the Eastern Partnership States.
To succeed in the new Europe, business organisations need facts…contacts…tactics… eurotactics!